J. Kaye's Book Blog

Book Info

• Paperback: 160 pages
• Publisher: FT Press; 1 edition (May 24, 2009)
• Language: English
• ISBN-10: 0137158262
• ISBN-13: 978-0137158263

Purchase from Kindle
Purchase Paperback
Author’s Website

Synopsis

SO WHAT?
How to Communicate What Really Matters to Your Audience

It’s tough, but true–the people you’re trying to communicate with, sell to, or convince don’t really care about you. Nor do they care what you’re offering them–until they understand exactly how it’ll benefit them. If you recognize that one hard, cold fact–and you know what to do about it–you’ll make more money, achieve greater success, and even have more fun!

In this book, world-renowned sales consultant Mark Magnacca shows you how to answer the “So What?” question brilliantly, every time–no matter who’s asking it or what you’re trying to achieve. This book will transform the way you communicate: You’ll use it every day to get what you want–in business and in life!

Special thanks to Sarah Hausman at http://booktrib.com for making this giveaway possible!

Giveaway Rules:

• You must be 18 years or older

• US and Canada residents only

• Winners will NOT be notified by email. The winner will be posted here on July 25, 2009. If you don’t want to miss the announcement post, be a subscriber to the blog. Not sure how? Look in the right sidebar under Subscribe.

• Unclaimed books will be entered in a Quickie Twitter Giveaway the following month.

• Make sure your entry can be distinguished by others who post. Remember, you might not be the only John or Jane commenting below.

• Comment below and enter once

Multiple Entries for the Giveaway:

• Post about a giveaway on your blog and include the link with your comment and you’ll be entered again.

• If you are signed up for anyone of the book challenges hosted here, you can enter again. All you need to do is go to the sign up page and find your number under Mr. Linky. Then, in the comment section below, tell me that number and the name you listed under Mr. Linky. (Example: # 80. - J. Kaye’s Book Blog) If you are signed up for more than one, be sure to list it. Each challenge counts as an entry.

• Are you a member of the Book Blog Challenges Yahoo Groups? Post your Yahoo ID in the comment section and that’s another entry.

• Are you a Blogger Follower of this blog? (Click here if you aren’t sure what that is.) If you are, mention this in the comment section. That’s another entry.

• Subscribed by email or with an RSS reader? Be sure to say so. That’s an additional entry.

• Following me on Twitter? If you mention it, that's another entry.

• If you post about this on Twitter, be sure to say so in the comment section. That's another entry.

• Stumble this post enter again.

• Sign up for Friend Feed? Add me as a friend and that's another entry.

• Are you a member at Facebook? What about one of the Ning groups? Add me as a friend and that’s additional entries. Be sure to list which ones.

• Connect with me on GetGlue.com and that's another entry. Just be sure to include the name you go by on Get Glue.

• Add me to your Amazon friends – my Amazon Profile. If you mention this and if I can verify it, that’s another entry.

• What about Book Blips? Are you a member there too? Add me to your list of friends and that’s another entry. Click here for my page and don’t forget to mention this in the comment section.

• If you are a member of Blogged.com, be sure to add J. Kaye’s Book Blog to your list of followers and that’s an additional entry. Just don’t forget to let me know in the comment section. Click here for my page.

If you thought the Hachette Audiobook giveaways were over, think again. I just got in an awesome box of audiobooks. Some will be giveaway - starting next week and some will go in my review pile. Once I review them, those too will be passed on. That's not all. There is a way you can get your hands on those to be reviewed on copies sooner than you think. Be sure to stop off here next Sunday for one of the P.M. posts when I announce another really cool giveaway that will relate to this.

Here are the titles:

The Monster of Florence: A True Story by Douglas Preston

Any Minute: A Novel by Joyce Meyer and Deborah Bedford

Off Season by Anne Rivers Siddons

The Book of Lies by Brad Meltzer

The Castaways by Elin Hilderbrand

The Dangerous Days of Daniel X by James Patterson and Michael Ledwidge

Daniel X: Watch the Skies by James Patterson and Ned Rust

Ravens by George Dawes Green

Julie & Julia by Julie Powell

A Summer Affair by Elin Hilderbrand

If you aren't a subscriber, better do so now. You don't want to miss one of these upcoming giveaways!

July 16, 2009: What's Your Favorite Book This Week?

Book Giveaway: SO WHAT? by Mark Magnacca

Upcoming: Hachette Audio Giveaways